Oct 2023
The journey begins as M.E. Wasfi introduces IVIC Decision-Making Framework© in his book "Doubt to Certainty: A Practical Guide to Finding Clarity & Confidence in Making Complex Decisions".
We win through
Maximize your strategic impact on the market by collaborating with IVIC Decisions
We are a research lab based in Dubai, UAE, with a purpose of empowering business leaders close the intention-impact gap. The cornerstone of our IVIC Lab practice is IVIC Decision-Making Framework®; a trusted tool crafted through years of psychological research, leadership coaching, and business experience. Our founder M. E. Wasfi firstly introduced IVIC Decision-Making Framework® in his international award-winning book Doubt To Certainty back in 2023.
We exist to empower business leaders close the intention-impact gap.
We help business leaders make complex professional decisions through authorship, strategy workshops, executive coaching, tailored leadership development programs, and AI products.
We only work with business leaders who want to analyze their business reality and achieve relevant strategic goals. We tailor-make our programs to enhance the decision making process, and ensure relevance, agility, efficiency, and effectiveness.
The journey begins as M.E. Wasfi introduces IVIC Decision-Making Framework© in his book "Doubt to Certainty: A Practical Guide to Finding Clarity & Confidence in Making Complex Decisions".
Doubt to Certainty is honored as an Honorable Mention in the 2024 Author Shout Reader Ready Awards, marking the book’s first recognition.
Doubt to Certainty wins the prestigious Non-Fiction Book of the Year at the NABE Pinnacle Book Achievement Awards.
Doubt to Certainty earns the I&I Book of the Year award at the Chanticleer International Book Awards (CIBA), solidifying its global impact.
IVIC Decisions is born, transforming the knowledge and experience of Doubt to Certainty into a portfolio of strategic products for leaders and organizations.
The Certified IVIC Decision Maker Program™ achieves CPD Accreditation, further validating its excellence and value for leaders worldwide.
Know Who You Are. Decisions start with clarity about your identity. Who are you as a leader? What are your core values and principles? IVIC Decision-Making Framework© helps you align every choice with the essence of who you are.
Get in TouchDefine Where You’re Headed. Vision gives your decisions purpose. What future are you creating? How will this decision move you closer to your goals? With IVIC Decision-Making Framework©, you gain clarity on the strategic direction and long-term impact.
Get in TouchMeasure Your Influence. Every decision creates ripples. What is the impact of your choice on yourself, your team, your stakeholders, your business, and whom it may concern? IVIC Decision-Making Framework© equips you to measure outcomes and ensure your decisions earn trust and respect.
Get in TouchUnderstand What It Takes. No decision is free. What resources, time, and trade-offs are involved? IVIC Decision-Making Framework© enables you to weigh the costs, ensuring every choice is strategic and sustainable.
Get in Touch
Partner with a brand trusted globally, offering frameworks and programs that have earned international recognition, including CPD-accredited certifications and award-winning content.
Enhance your portfolio by delivering cutting-edge tools like the IVIC Decision-Making Framework®, the Certified IVIC Decision Maker Program™, and AI-powered solutions like Lucia to support leaders in complex decision-making.
Generate new revenue streams while delivering transformational value to organizations and leaders. Our logical, results-driven approach ensures measurable outcomes for clients.
Conduct a free and confidential decision-making session with IVIC-Certified AI Coach Lucia. Suitable for low-stake, quick decisions.
Speak privately to a human coach. Make a decision in 60 minutes, or your money back. Suitable for high-stake decisions, professional and personal decisions alike.
Adapt a strategic mindset, utilize scientific decision-making methods, and get global recognition for your confident leadership and ability to make complex decisions.
Personalize a full leadership development program that guarantees measurable business results, built in relevance to your context and business reality.
CEO, Award-Winning Author
M. E. Wasfi International award-winning author, entrepreneur, and expert in leadership development, dedicated to empowering organizations and individuals to make better decisions. As the founder and CEO of IVIC Decisions, Wasfi has coached and trained over 2,000 business leaders across 15+ markets. He has been recognized as a Talent Development Global Thought Leader by Edtech World Forum 2022 and Global Expansion Conference 2023. Wasfi's experience is diverse and rich. From leading NGOs in warzones in the Middle East to running strategic corporate functions in Dubai, Wasfi combines his diverse hands-on professional experience with scientifically proven frameworks to provide clarity and confidence, driving significant improvements in management practices, strategy setting, and decision-making.
Wasfi is a certified ICF PCC, ACHOLOGY NLP Master Practitioner, RCC, and member of WABC. He holds an MBA in Strategic Management from the School of Business, Victoria University, Switzerland.
