Doubt to Certainty: A Practical Guide to Finding Confidence and Clarity in Making Complex Decisions” is a comprehensive playbook that seeks to practically usher its readers from hesitation and indecisiveness to achievement and success. Drawing from a rich tapestry of scientific research, business tools, and psychology frameworks, Mina Wasfi unpacks the complexities of decisions, making them both comprehensible and manageable.
A Practical Guide to Finding Confidence and Clarity in Making Complex Decisions” is a comprehensive playbook that seeks to practically usher its readers from hesitation and indecisiveness to achievement and success. Drawing from a rich tapestry of scientific research, business tools, and psychology frameworks
This book is also considered to be the official introduction of the newest coaching frameworks: IVIC Decision-Making Framework© and The Authenticity Pyramid©. The book won the first place as the Self Help Book Of The Year 2023:
IVIC is the abbreviation of the four pillars upon which the framework was built: Identity, Vision, Impact, and Cost.
IVIC is the abbreviation of the four pillars upon which the framework was built: Identity, Vision, Impact, and Cost.
IVIC is the abbreviation of the four pillars upon which the framework was built: Identity, Vision, Impact, and Cost.
IVIC is the abbreviation of the four pillars upon which the framework was built: Identity, Vision, Impact, and Cost.
IVIC is the abbreviation of the four pillars upon which the framework was built: Identity, Vision, Impact, and Cost.
Want to have a sneak peak into how the Appendix section of Doubt To Certainty looks like? Here’s a free sample!
Founder & CEO, Award-Winning Author
M. E. Wasfi International award-winning author, entrepreneur, and expert in leadership development, dedicated to empowering organizations and individuals to make better decisions. As the founder and CEO of IVIC Decisions, Wasfi has coached and trained over 2,000 business leaders across 15+ markets. He has been recognized as a Talent Development Global Thought Leader by Edtech World Forum 2022 and Global Expansion Conference 2023. Wasfi's experience is diverse and rich. From leading NGOs in warzones in the Middle East to running strategic corporate functions in Dubai, Wasfi combines his diverse hands-on professional experience with scientifically proven frameworks to provide clarity and confidence, driving significant improvements in management practices, strategy setting, and decision-making.
Wasfi is a certified ICF PCC, ACHOLOGY NLP Master Practitioner, RCC, and member of WABC. He holds an MBA in Strategic Management from the School of Business, Victoria University, Switzerland.
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4x Best-Selling Author
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Doubt to Certainty is a practical guide that empowers leaders and individuals to navigate complex decisions with clarity and confidence. It introduces the IVIC Decision-Making Framework™—a structured, science-backed tool for making impactful decisions.
This book is for:
•Leaders and executives seeking to improve their decision-making skills.
•Professionals navigating career or organizational challenges.
•Entrepreneurs striving to make strategic choices under uncertainty.
•Anyone who wants to move from indecision to confidence in their personal or professional life.
Unlike generic self-help books, Doubt to Certainty focuses on actionable frameworks, real-world examples, and tools that can be immediately applied to decision-making. It blends psychological insights with practical strategies, making it both inspirational and results-oriented.
The IVIC Framework stands for:
•Identity: Aligning decisions with your authentic self and values.
•Vision: Ensuring decisions are aligned with your long-term goals.
•Impact: Evaluating the consequences and ripple effects of your choices.
•Cost: Understanding the trade-offs and resources involved.
This framework simplifies decision-making and ensures alignment with your purpose and goals.
The book is based on a combination of scientific research, psychological principles, and the personal and professional experience of M.E. Wasfi, an award-winning author and executive coach who has coached over 2,000 leaders globally.
Yes, the book includes:
•Practical exercises to apply the IVIC Framework to real-world decisions.
•Reflection prompts to help you gain clarity.
•Tools and templates to organize your thought process and make confident decisions.
Many organizations use Doubt to Certainty as a resource for leadership development. IVIC Decisions also offers tailored workshops, training sessions, and bulk book orders for organizations looking to empower their teams with better decision-making tools.
The book is authored by M.E. Wasfi, an award-winning author, executive coach, and founder of IVIC Decisions. With over a decade of experience coaching leaders globally, Wasfi has helped thousands of leaders make better decisions, boost confidence, and achieve business success. He also delivers keynote speeches, workshops, and leadership training programs around the world.
M.E. Wasfi is available for keynote speeches, strategy workshops, and leadership training programs. His talks focus on decision-making, leadership transformation, and creating measurable business results. Reach out through the Contact Us page for availability and details.
The insights and frameworks in Doubt to Certainty are the foundation for several programs offered by IVIC Decisions, including:
•The Certified IVIC Decision-Maker Program™: A CPD-accredited certification course for leaders.
•Decision-Making Sessions: One-on-one coaching sessions to tackle complex decisions in real time.
•Tailored Leadership Programs: Customized solutions for businesses and organizations to improve decision-making and leadership effectiveness.
The book introduces the IVIC Decision-Making Framework™, which is central to the entire IVIC Decisions ecosystem. This framework is also used in leadership coaching, corporate training, and the AI-powered decision-making tool, Lucia, designed to help leaders make quick, informed decisions.
Visit the IVIC Lab section of our website to learn more about M.E. Wasfi’s one-on-one coaching, strategic consulting, and leadership programs. Whether you’re a leader, HR professional, or executive team, IVIC Decisions offers tailored solutions to help you thrive.
